Canadian telco was overdue for disruption and Freedom Mobile asked us to help them rock the boat.
We delivered a bold new look with messaging to show that they don’t conform to the sleepy status quo.
With dynamic photography, impactful illustrations, updated colour palette, modern graphic elements, and renewed tone of voice, the refreshed Freedom Mobile brand embodies their commitment to free Canadians from burdensome Phone, Home Internet, and TV plans that are too complicated, too limited, and above all else, too expensive.





















Credits
CCO: Jocelyn Goyer
Creative Director: Chantal Joly
Lead Art Director: Mathias Harvey-Morin
Art Director: Josianne Marquis, Jacynthe Bellemare
Copywriters: Alexander Jones, Laurent Tremblay
Account Managers: Catherine Gravel, Anthony Landes-Forcier
Photographers: Jodi Heartz & Alex Blouin (L'ÉLOI), Ménad Kesraoui, Ariane Tara (Mercredi Studio)
Illustrators: Julien Roudault, Mathilde Filippi, Jacynthe Bellemare, Éric Valiquette